ADVERTISING

The advertising module is split into three different sections. You will have the Ads that will show on your website, the zones, and the pricing plans that will show on your advertising web page for users to purchase Ads space on your site.

 

Advertisements

 

To add an advertisement you will need to click on the “Add Ad” button on the top of your screen. On this screen you will have the following options:

GENERAL OPTIONS TAB

Username – The associated user on your website that will be able to look up the Advertisement statistics for this advertisement. In other word, the individual site member associated with Advertisement entry, must be a valid member of your website portal so once you complete setting up this Ad campaign, this user can login to your website portal and view his/her Ads' statistics, they would not necessarily need to contact you to find out how the Advertisement banner is doing within your website portal unless the must for whatever reason.

Site URL – The URL you want this advertisement to be directed to; meaning when your site visitor clicks on this banner Ad, which website should they be redirected to; this could be an external website or this could be to a page within your website portal; either case simply enter the full website address to send the user who clicks this banner to.

Select an Image to Upload – Here you will click the Browse button to go select the image of this banner ads that your are creating; this means that you must have received the banner image from your customer and have that image inside your computer in order to browse to go fetch that image.

Description (Internal Use Only) - In this box the site administrator can insert comment regarding this advertisement for internal use only.

Select a zone to target the advertisement to - Here you would select the advertisement zone you would like this banner Ad to show under.

Select a Start/End Date - Here you would select the date on the calendar when you want this Advertisement entry to start and when to end in the rotation.

HTML Code (This will override the click/exposure, site URL and image Upload)- If you belong to a third party Affiliate program and they issue you a set of HTML code for you to insert into your website so your site visitors can click on then be directed to a given destination, you would then enter this HMTL code in this box; doing so will override the click/exposure the site URL and image upload within your website portal as the supplied HTML code to you would contain the necessary info for the Third-party affiliate program to track users that click on this banner to go to their code-given destination.


CLICK EXPOSURE TAB:

Max Clicks – The maximum number of clicks before the advertisements stops displaying on your website.
Note: if you are offering a given number of exposure or click-through per advertisement, you would enter that set of number here for example you could enter 10000 which means ten thousand click through and ten thousand exposure. Or if you charge a monthly fee for unlimited click through or exposure then you would leave -1 (negative 1) in this box enabling the software to display this Ad banner until you come and delete this banner once that Advertiser client of yours stops paying the monthly fee for the advertisement.

Max Exposures – The maximum number of times the advertisement will show up before it stops showing up on your site.
Note: if you are offering a given number of exposure or click-through per advertisement, you would enter that set of number here for example you could enter 10000 which means ten thousand click through and ten thousand exposure. Or if you charge a monthly fee for unlimited click through or exposure then you would leave -1 (negative 1) in this box enabling the software to display this Ad banner until you come and delete this banner once that Advertiser client of yours stops paying the monthly fee for the advertisement.

Total Clicks – How many times this ad has been clicked on, at first this field will show zero, and as this new banner Ad is being displayed within your website portal, the software keeps counts of the number of time it is clicked on thus displaying that number here the next time you login to administer this Ad.

Total Exposures – How many times this ad has been shown on your site; this field is initially set to zero till your insertion of this banner Ad is completed then the software takes over the counting to be displayed here the next time you open up this Ad Banner to view its details info.

TARGET OPTIONS:
The target options enables the site administrator(s) to target this Banner Ad to a specific category, or a specific page  i.e. a specific module within the website or to a specific country or a specific state. This feature is a powerful feature as you would use it as a selling tool to convince your would-be advertiser that they can target their advertisement to a specific segment of your website membership.

Considering the number of category you may have created within your website portal, SepCity.com Web portal software already got you covered by providing a cool way to filter your category selection by enabling you to enter the first couple of letters of the category name(s) you wish to target this Banner Ad to then when you click the search button, you will see in the option box to the right all the categories in your website portal whose name begin with the couple of the characters you've entered in the search box, then you are now able to select all the category you want to target this Banner Ad to; very slick feature.

This category targeting feature is also accessible to your potential advertisers so at the time when they are submitting their order for Ad Banner spot, they themselves can proceed by targeting their banner Ad to where ever they want to target it to, they upload the image of the banner, (provided you specified the image-size requirements etc.) then they proceed to submit the payment for the banner. Once the payment is successful, then their banner Ad automatically get started in the rotation per the start/End date selected. providing you a "hands-off" site management in this regards, where you can spend your time marketing your website portal as opposed to managing your advertisement banner ads; the Software does all the work for you!!

Target Ads to Portals – The portal that this ad will show in, you will only see this option if you have the portal module enabled.

 

Note that entering the max clicks or max exposures, whichever one reaches its limit first then the ad will stop displaying on your site.

 

Pricing Plans

 

To add a pricing plan all you need to do is to click the “Add Pricing Plan” button on the top of the screen. Once you’re on the page to add a plan you will have the following options:

Plan Name – The name of the plan you want to create. This name will display to the user when they are on your advertising ordering page before they can add the plan to the shopping cart for the payment process.

Description – A short description of your pricing plan will go here, keep this short and to the point as you really don't want to write a "whole book" here for your advertiser to have to read through in order to commit to placing the order, keep it simple and to the point.

One-time Price – Enter a setup fee for this pricing plan. This fee you enter here will be charged to the user if they proceed with ordering this banner Ad option.

Recurring – The recurring price for this plan which will be charged to the user's credit card per the cycle they select.

Recurring Cycle – Select from the dropdown menu if you want a monthly price, every 3 months, 6 months or a yearly price.

Maximum Clicks/Exposure - Enter the maximum number for each option or enter -1(negative 1) for unlimited

Target Pricing to Zones: - Here you would select the one or many zones where you want this Advertising pricing to cover.

 

Zones

 

When you add a zone, and then click the “Add Zone” button on the top of the screen. Once your on the add screen then all you need to do is enter a zone name for your zone you want to create, give your zone a short and to-the-point name so that when your would-be advertisers are in the process of selecting Advertisement spot on your website.

 

Settings

 

Enable the banner advertising? – Select “Yes” to enable the advertising module on your site, otherwise select “No” to disable this module.

Enable the statistics so advertisers can lookup their statistics? – Select “Yes” to allow users to look up their statistics on your website, otherwise select “No”.

Target window to open sponsors advertisements in. – Enter a window target to open new advertisements in. Enter “_Blank” for a new window or enter “_parent” to open advertisements in the user’s current browser window.

 

Security

 

Keys to access the advertising page - Select the access-keys a user must have to go to the advertisement page that shows your page content and pricing plans.
Keys a user must have to view their ad statistics.
 – Select the access-keys a user must have to be able to look up their statistics if this feature is enabled.

Keys to be able to see all the statistics – Select the access-keys a user can have to view the statistics for all the advertisements for all your users on your site. The default is the Administrator key.

Keys to manage the advertisements – Select the access-keys that a user must have to manage the advertisement module. Users in this key will be able to “Add/Modify ads, “Add/Modify” pricing plans, and “Add/Modify” ad types.

 

Web Page

 

Enter the web page to edit the content to the advertising page that your visitors will see when they go on the Advertisement page.

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