The “Statistics” function is sorted out into three different sections to bring you information on visitors on your website. These statistics are only kept in the database for the last 365 days and then removed.
Last 7 Days
This displays the “Page Views” and “Unique Page Views” from the last seven days on your website. It also display the percentage of people for each day for the pass seven days meaning the total number of unique views for a whole week divided into each day.
This gives the breakdown by month for the last 12 months by showing the total page views and unique views for each month. This also shows the percentage of people visiting the website for each month.
Total Page Views/Unique Views
These are the total views and unique views for the last 365 days. This also displays the “Average Session Views” which are unique views, along with the “Average Page Views”.