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Customer Journey Orchestration Isn’t Just for B2C Anymore

Wed, 21 Aug 2019 12:51:06 -0500

Some B2B companies are still struggling to get their customer journey management initiatives off the ground. A few steps to get started.

Productivity Potholes: Bad Behavior Is Crushing Collaboration's Potential

Wed, 21 Aug 2019 12:23:43 -0500

After years of watching companies deploy, embrace and then abandon collaboration tools in a predictable cycle, it’s time to call out the bad behavior.

How Scientific Can Marketing Be?

Wed, 21 Aug 2019 10:44:30 -0500

The pressure to be more data-driven can make marketing less scientific.

Why Keeping Data Anonymous Is More Aspiration Than Reality

Wed, 21 Aug 2019 10:02:34 -0500

While many online organizations offer the guarantee of personal data privacy, new research suggests that this is aspirational rather than a real possibility.

Elevate the Customer Experience Through Timing and Context

Wed, 21 Aug 2019 09:56:34 -0500

Every customer hits a roadblock at some point, forcing them to make a quick decision. It’s how businesses react that separates the winners and losers.

The Growing Importance of Headless Systems in the Visual Economy

Tue, 20 Aug 2019 12:28:50 -0500

The rising importance of visual storytelling has been met by the rise in adoption of headless systems.

Don't Judge Modern Intranets by Their Predecessors

Tue, 20 Aug 2019 11:19:33 -0500

The modern intranet will never be perfect, but it will remain valuable as long as it's used effectively within an organization.

What Separates Customer Experience Leaders from the Laggards?

Tue, 20 Aug 2019 10:34:17 -0500

On an elemental level, providing great customer experience begins with refining your understanding of your customer.

Why Enterprises Need Digital Transformation

Tue, 20 Aug 2019 10:19:00 -0500

While digital transformation creates substantial disruption, to remain competitive, there is no way of avoiding it in the current business climate. Here's why.

Data Is Getting Very Personal

Tue, 20 Aug 2019 09:56:45 -0500

Privacy responsibility — how we use, secure and share data — is becoming a differentiator.

Should Your Human Resources Team Be Working More Closely with IT?

Tue, 20 Aug 2019 08:28:39 -0500

Do HR and IT teams have a mutual understanding of one another? Some say no, they do not, and, it can be the most challenging factor to effective collaboration.

The 4 (Mostly) Unheralded Roles Driving Digital Transformation

Mon, 19 Aug 2019 13:51:13 -0500

When it comes to inconsistency in the digital era, the simplest explanation is some organizations have the right people in the right places, and some don’t.

What Skills Do Organizations Need to Make Collaboration Sustainable?

Mon, 19 Aug 2019 13:17:06 -0500

Businesses that want to sustain collaboration need to consider the skills of employees and the skills of those tasked with managing collaboration.

Sometimes a 270-Degree View of the Customer Is Enough

Mon, 19 Aug 2019 12:04:25 -0500

We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.

How Voice Technology is Changing the Workplace

Mon, 19 Aug 2019 10:19:52 -0500

Voice technology is coming to the workplace but how will it's impact be felt and how can companies manage it? Industry practitioners and experts weigh in.

The Power of Geofence Marketing

Mon, 19 Aug 2019 09:06:39 -0500

How marketers can leverage geofence marketing to engage customers with personalized, localized and real-time messaging.

Survey Monkey: When Support Overcomes Poor Design Decisions

Mon, 19 Aug 2019 08:30:14 -0500

A characteristic of successful companies today is they embrace technology AND human potential, combine emotional intelligence with data.

WordPress Acquires Tumblr, Evergage Unveils Data Warehouse Solution and Other News

Fri, 16 Aug 2019 13:06:23 -0500

This week's customer experience news. WordPress acquires Tumblr, Evergage unveils data warehouse solution and other news.

WeWork Files for IPO, Slack Debuts Enterprise Security Controls, More News

Fri, 16 Aug 2019 12:50:58 -0500

WeWork's S1 filing made for some interesting reading this week. We also catch up on news from Slack, Lucidworks and more.

How Customer Experience Teams Strengthen Your Brand Through Market Disruption

Fri, 16 Aug 2019 12:36:03 -0500

How many times have you really overhauled your go-to-market strategy and who in your business informs a major market pivot?