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Mary Meeker's 2019 Internet Trends Report: 8 Takeaways for Marketers

Mon, 17 Jun 2019 10:38:12 -0500

We asked marketers about Mary Meeker's 2019 Internet Trends Report and what it has revealed. Here's what today's modern marketers should know to be successful.

Why You Should Care About the Customer Effort Score

Mon, 17 Jun 2019 10:14:03 -0500

Customer experience professionals have a variety of metrics to measure the experience of customers and prospects but should they also invest in the CES metric?

Net Promoter Score Metrics Are Not Enough

Mon, 17 Jun 2019 07:31:41 -0500

It’s not about replacing the NPS, but rather about complimenting it with task completion and task time metrics

Andrew Bishop: Creating a Great Intranet Takes ‘A Lot of Planning and Activity’

Mon, 17 Jun 2019 07:01:31 -0500

Andrew Bishop, vice president of business development at Unily, discusses the evolution of intranets, employee engagement and more in our latest interview.

Should UX Practitioners Learn to Code?

Mon, 17 Jun 2019 06:47:11 -0500

UX is a unique specialty. Trying to become a unicorn, where you perform tasks beyond UX specialties, doesn't help anyone.

Is Your Marketing Platform Really Open?

Mon, 17 Jun 2019 06:11:45 -0500

Despite the influx of new tools, many of today’s marketing clouds remain closed off and stagnant.

How Google Tag Manager Trigger Groups Improve Analytics

Fri, 14 Jun 2019 11:23:07 -0500

Trigger groups can allow a sequence of triggers to be associated with specific page elements to better understand customer behavior.

Don’t Fear the Reaper: Helping Employees Understand and Use AI

Fri, 14 Jun 2019 10:41:46 -0500

People bring a lot of baggage with them when it comes to AI. Before you can expect them to work with it, you first need to get them to understand what it is.

It’s a Bird … It’s a Plane … It’s the Anti-Manager!

Fri, 14 Jun 2019 09:18:58 -0500

The anti-manager is the hero to enterprises striving to become more agile.

Dropbox Creates Single Place For Work, Kodak Releases Blockchain-Based DMS

Fri, 14 Jun 2019 06:53:16 -0500

Dropbox creates a single place to work, M-files brings better information management to Salesforce, Google offers migration of Box to G Suite and other news.

Salesforce Acquires Tableau, AWS Debuts Personalization Tech, More News

Fri, 14 Jun 2019 06:32:16 -0500

Salesforce Acquires Tableau, AWS Debuts Personalization Tech, Bloomreach updates it's DX platforms and other CX news.

Scale, Automation and Personalization: The Balancing Act for Today’s Brands

Thu, 13 Jun 2019 13:40:22 -0500

Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.

Spark Innovation Through Imaginative Visualization

Thu, 13 Jun 2019 13:17:41 -0500

When we’re most relaxed, we’re often freed up to find the solutions and innovations often hiding in plain sight.

Can You Talk to Your Search Vendor?

Thu, 13 Jun 2019 12:28:07 -0500

Search vendors claim they're delivering on user demands. The question is then: how do they find out about these requirements?

Microsoft With Oracle: Welcome to the Hybrid, Multi-Cloud World

Thu, 13 Jun 2019 11:28:36 -0500

Some see Microsoft and Oracle's recent announcement of a cloud interoperability partnership as an enterprise-shaping, disruptive move. Here's why.

Salesforce Powers Ahead With Tableau Acquisition

Thu, 13 Jun 2019 10:15:47 -0500

Salesforce extends its reach in the data analytics space with the Tableau buy, but Tableau customers have reservations.

Vidhya Srinivasan: Deliver ‘Immediacy, Simplicity and Access’ Across All Employee Experiences

Thu, 13 Jun 2019 09:37:17 -0500

Vidhya Srinivasan, VP of DSM Solutions Marketing at BMC talks intelligent workplace, the impact of AI on employee experience and more in our latest interview.

Effective Leaders Use Goals, Measures and Data to Reshape Culture

Wed, 12 Jun 2019 12:27:38 -0500

Organizations must unlearn old habits that encourage conformance with expectations and validation of preconceptions.

8 Steps to a Successful Digital Workplace Deployment

Wed, 12 Jun 2019 11:34:26 -0500

If you’re considering a digital workplace environment at your organization, the following eight steps can help ensure your deployment is a success.

Do Memes Have a Place in B2B Marketing?

Wed, 12 Jun 2019 10:39:38 -0500

Meme marketing might not be for everyone, but for some target audiences, it might just do the trick.